Truckfest goes large at The East of England Arena & Events Centre.


On April 30 to May 1, the East of England Arena and Events Centre hosted the UK’s largest festival of all things truck, Truckfest 2017, and welcomed over 40,000 visitors, 3000 trucks, monster truck displays, celebrities and entertainment to the enormous venue and showground, making it the largest Truckfest event to date.

Truckfest 2017 featured the Truckfest Plaza, which comprised a large bar area, seating, games zone and a live stage with entertainment from Gary Graceland, London’s top Elvis tribute, the Birmingham Blues Brothers and the Caverners Beatles tribute act. Truckfest Plaza also included celebrity appearances by Ice Road Truckers Lisa Kelly and Todd Dewey.

Lisa and Todd joined Jesse McClure of Storage Hunters fame, meeting & greeting fans and providing the commentary for the main arena where monster trucks ‘Swamp Thing’ and ‘Slingshot’ went head-to-head crushing cars, and daredevil Jason Smyth leapt over lorries in a heart-stopping display of airborne quadbike stunts.

Todd Dewey, Ice Road Trucker, was clearly impressed with the colossal scale of the whole event, saying, “I look at this as a huge blessing coming to Truckfest, this is a massive event this year. It was a huge turnout, the truck slots were completely full, a massive amount of trucks here.”

After the show, Jason Lunn, general manager at EEAEC, said, “The scale of Truckfest increases every year, the numbers of trucks, the number of visitors, the attractions, and the sheer scale of some of the exhibits is genuinely staggering. One of the highlights for me is the Light Parade where the trucks drive around the venue perimeter tracks, at dusk, with all lights blazing, it’s an amazing spectacle.”

Also included for this year was the ‘Extreme Robots’ feature, with two house robots from a famous TV series, ‘Matilda’ and ‘Major Damage’ making their appearances in this gladiatorial contest for radio-controlled machines of destruction.

The Truckfest concept was launched by Live Promotions Events Ltd. thirty years ago, and there are now eight Truckfest events around the country every year, with Norfolk and Newbury venues being the latest to join the line-up of Peterborough, Edinburgh, Hop Farm, Knutsford and Newark.

Bob Limming, Director of Live Promotions Events, says “Together with our historic motorsport, classic car, motorcycle, music, Land Rover & haulier events, there are new events in development which not only compliment our existing event portfolio, but take it to the next chapter in the Live Promotions story.”