Three events in a day kick off busiest summer ever for the East of England Arena.
Three events held at the East of England Arena over the weekend were all delivered on Saturday, successfully kicking off what will be the busiest summer of events ever held at the venue.
During the day there were two events that could hardly have been more of a contrast. We had Dickinson’s Deals filming in the suites, with an audience of 200+ antique fans looking to bag a windfall on the show.
Alongside this over 2500 people participated in a 5K inflatable run taking in the Pavillion and showground, which was followed by a zombie version with the increased challenge of having to avoid the living dead whilst running and clearing obstacles.
In the evening the venue turned into a sporting venue where it played host to Ultimate White Collar Boxing. White Collar Boxing originated in New York in 1988 when a doctor and a lawyer trained for a few weeks before boxing each other at a black tie event. Since then White Collar Boxing has been the fastest growing corporate contact sport in the world. Ultra White Collar Boxing is the foremost organisation in the UK, running over 1000 events since 2009. The event on Friday night raised £183,840 for Cancer Research UK.
Jason Lunn, venue director said, “Last year we achieved a 30% growth at the venue and this summer is looking like it will be even busier. Running concurrent events in one day is a great way for the team to gear up for the rest of the summer’s event schedule. We have some huge, multi day festivals, motorsport events, spoken word and live music tours, the number and variety of events for 2019 is just staggering.”