MCN Festival roars to life at East of England Arena.
The Carole Nash MCN Festival of Motorcycling 2017, held at the East of England Arena and Events Centre [EEAEC], May 13 -14, has finished after attracting crowds in their tens of thousands to the central England venue for the weekend, to see and test drive the latest new bikes, enjoy the thrills of speedway racing, the evocative sounds of historic racing bikes, and scores of other attractions.
The festival, which has been held at the East of England Arena & Events Centre since its launch in 2015, is organised by Bauer Media Group, publishers of the long established Motorcycle News (MCN) magazine. The festival brings motorcycle fans and enthusiasts from far afield, and uniquely offers them the chance to view the manufacturer’s latest models, and take them for test drives in the vicinity of the Arena, riding in small escorted groups. With many manufacturers amongst the 150 exhibitors at the event, festival-goers were also treated to an exhibition of all the new models and a huge range of related parts and accessories.
Rob Aherne, managing director of motorcycling at Bauer Media Group, explained why the East of England Arena was an important part of the continued growth and success of the festival, saying, “With a long pedigree of holding motorcycle events, the East of England Arena and Events Centre opened up a wealth of possibilities for us when we launched the festival in 2015. The ease of access, and crucially, the ability to traffic manage more than a thousand test-rides through the venue’s numerous gates have been pivotal in the commercial success of the event. Every year we build on the successes of the previous festival and bring in new features like Speedway racing. With its central location, mix of indoor and outdoor event space, East of England Arena has accommodated our needs and allowed us to expand in directions that would have been impossible elsewhere.”
Dean Rees, Business Development Manager at the East of England Arena and Events Centre was delighted with the success of the event, saying, “The festival is a colossal spectacle and this year the organisers have really outdone themselves with the addition of Speedway racing in the evenings, making great use of our 2,500 seater grandstand. The noise of the classic racing bikes had to be heard to be believed and judging by the reaction of the crowds, the stunt and rider displays were immensely popular too.”
The festival also featured plenty of other attractions and fun for motorcyclists and their families, including stunt shows, beginners’ bike experiences, an extensive retail area and a nightclub zone. The large camping area ensured that the festival was in full swing until the early hours every night.