East of England Arena and Amadeus join forces to win regional business


The East of England Arena and Events Centre (EEAEC) and catering specialist Amadeus, part of the NEC Group, have joined forces to drive conference and banqueting business for the venue by appointing Michelle Sergeant as Amadeus’ sales account manager, working out of an office at EEAEC.

Sergeant, with a background in catering, hotels and hospitality, has already started her role, working with local corporates and businesses and establishing the EEAEC as the ideal venue for meetings, gala dinners, Christmas parties, awards ceremonies, conferences and other events.

The move signals the ongoing success of the partnership between Amadeus and EEAEC, with Amadeus as the exclusive catering partner for all indoor events at the venue. As Dean Rees, business development manager, EEAEC, was keen to point out, "Our partnership with Amadeus has been very fruitful, and appointing Michelle to come and reach out on our behalf to regional business customers feels like a solid endorsement of our ongoing collaboration."

Sergeant, who has only been in post a short time, said, "East of England Arena is a hugely versatile venue with a lot to offer local and regional businesses, especially in terms of hospitality centred events like awards, dinners and parties, but also conferences and meetings. My role is to show them that the combination of the venue and the hospitality that EEAEC and Amadeus can offer as an integrated package, will not only meet but surpass their expectations."