Location

Introduction 

Organising a festival means balancing the ultimate dream against all the mundane practicalities and legal requirements. Location plays such a crucial role in the success of your festival that if you pick the wrong one, that’s what your festival will be remembered for. 

Venues vary from farms to manor houses, and each venue will appeal to different types of festival. For smaller scale festivals like film or food that do not require on-site camping, it might be more beneficial to pick a more attractive setting opposed to a practical setting. For music festivals attracting a large number of guests, it would be wise to consider the capabilities of your available infrastructure, transport links, amenities. 

Different types of venues 

Festival Venues 

(1)Fields 

(2)Farms

(3)Forests

(4)Castles 

(5)Showgrounds 

(6)Parks 

(7)Manor Houses

Rural greenfield locations, like farms and fields simply require a lot more work, both to set up the festival and for festival guests to reach the location. Unlike showground venues, rural festival venues may only be accessible using minor roads and event single track roads. 

This means that they are close to transport links such as trains, buses, airports and taxi bays. Not only is this a selling point for a festival organiser, as you are able to widen your ticket sales to all areas of the country with easy transport access to your venue, it also means less people using cars, encouraging a more positive, greener, eco-friendly festival. The festival industry collectively responsible for 14 kilotonnes of carbon dioxide each year with the main contributor of carbon emissions at festivals being audience travel, accounting for up to 80% of a typical UK festival carbon footprint. Choosing a Showground close to transport links will help decrease this figure by encouraging the use of public transport rather than car. 

Table of where EOE is close to - proximity to the station / bus station 

Transport Link

Closeness 

Motorway

 

Bus

The bus stop is located at the Marriott Hotel, Lynchwood. A fifteen-minute walk will bring you to our main entrance gate.

Taxi

Peterborough City Centre has a number of taxi ranks, as well as a coach park and bus station located within the Queensgate Centre. 

Train

 

Airplane 

East of England Arena’s location makes it central for London Stansted, London Luton, East Midlands and Birmingham airports – all four are approximately 60-90 minutes away by car.

City Centre

The journey is approximately 16 minutes from the centre of Peterborough.